Fashion cycle Girona

(The first Edition cycle Girona)

All enterprises want to make more and more money. This begun with the Industrial Revolution and spread nowadays with globalization.

There are different industries and the ones I want to talk about are the clothes ones. More than the clothes industries I would like to talk about the way they get know their brand to public.  As many economical activities, they know that they must be known by the public to increase their sales. A way to get it, is the advertisement.

There are many different types of advertisements nowadays. We have billboards, magazine ads, television ads, online in websites, etc.

This 8^th Saturday of October, 2016 in Gerona, I had the opportunity to be present at a new way to promote clothes and brands. This different and original way consisted on employ models with the idea that they promote wearing branded clothes, going by bike, throughout through the city.